Here's another lesson in the volatility of the value of a brand - and the mathematics of relationships. As David Young points out

Still, the most amazing thing to me about the Martha Stewart story is that she risked and lost over a BILLION dollars in value of her own company to save about 50 grand in speculation on a medical stock. No wonder she's a former stock broker.

And thanks to David and to my namesake at Brand Autopsy for highlighting Roy Disney's daming comments on the Disney Brand

It is often said that our company's most valuable asset is the Disney name. You'll get no argument from me. I kind of like the name myself. But, in recent times, there's been a tendency to refer to it as the "Disney brand." To me, this degrades Disney into a "thing" to be bureaucratically managed, rather than a "name" to be creatively championed. And lately I've been seeing Mickey receive this treatment too, as well as Pooh and a lot of others.

posted by Johnnie M, 6:23 PM  permalink