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February 29, 2004

Final days of the big tent, and where next? 

Today is the last day to contribute live to the tent of 100 tales on the future of the branding profession - after that the conversations will be a permanent internet archive, and doubtless fuel for reflection among anyone who believes that marketing could help organisations do an altogether more human job

The discussions have led to the emrgence of several open surveys. Here's one.

Which Sectors have lost their greatest Human Purpose?

If you come across a sector where one or more corporations appear to have lost their deepest human purpose, I would love to hear of it and add it to the register. I am asking various communities to keep a lookout, including this space sponsored by the EU!

Extract from the register:
Broadly speaking transport sectors have 3 biggest goals: cost, schedules, safety. The trouble is these goals have tensions with each other. Moreover, lots of financial and transactional measures have been spreadsheeted into the system to manage the first two but safety will get less attention unless its positively led because its to do with human relationship connectivity not separate parts or transactional performances. The NASA inquest into Challenger showed that safety had been decimated over quarterly periods with up to a hundred human disconnections that had compounded over quarters like a cancer and were a consequence of managing only by numbers.

chris macrae,
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