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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


February 02, 2004

Davos perspectives 

John Elkington's written an interesting piece for the WEF, doesn't seem to be up there yet, but it was on his blog today (Sunday). Interesting and informative for our various 'davos of branding' discussions. In addition to being a bit of a mover and shaker, John's a very useful analyst in these 'ere waters...

enjoy...
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