December 26, 2003
You may already know that most big brands have so destroyed the trust of some of their most dependent customers and societies , that it is common to find each has the equivalent of a brandsucks web- the deeply genuine customer complaints the brand never gets round to even offering an explanation for
Could we go one better in influencing global brand leaders?
Suppose we settled on a one letter prefix like b and registered the world's biggest 25 brands as b-sites. And wrote up as conversation starters at each site the people's hopes for that brand as one of the world's 25 biggest - and most openly trustworthy - communications leaders.
If I'm missing something and you don't think this is the essence of what the world's most powerful brands should be openly co-sponsoring in a transparently networked and humanitarian 21st century, please do say. permalink
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