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December 21, 2003

Worst PR of 2003 

Since this industry seems to increasingly operate on the principle of how much can we talk down to you, I guess this could be quite a contest

Here's mine for starters

Thank you Royal Mail from all Londoners. I understand that go slows or whatever are a fact of some organsiation's lives but when you lose mail for 6 weeks, the result can be that one gets final demands from utilities before receiving the original bills. In my case, if I bother at all , I tell the utility that if it cuts me off for a bill I havent received it will end up in court; in case of some elderly I know it makes them ill

In this context, one should probably be quite careful when advising the CEO of the post office to send a personal letter apologising to everyone in London. Of course we see the wizzard trick, you are the only company in the country that can do this at marginal cost. But then the apology adds, as a jesture we will donate a million to a charity. Who's we I ask myself knowing in the end that the customer usually forks out for such largesse.

Then we look at whom the CEO chose to donate the million to. The committee for bringing the olympics to London. Funny that the day before the letter from the Royal Mail, I was reading a survey of how 12 year olds had the wit to say that they only wanted the olympics in London if it would come with a guarantee of being self-financing. So dear CEO of Royal Mail you have chosen to donate money on behalf of customers to something that the only clear majority would vote for is short-term politicians. Thanks, and may your 2004 be somewhat more transparent.
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