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Beyond Branding is written by members of The Medinge Group

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December 12, 2003

The most revolutionary research sponsored by government? 

Discuss the 9 Big Trust Issues that Intangibles Valuation Experts urge KM to breakthrough the barriers of Tangibles Over-Governance - Source EU Intangibles Research 2000-2003
Academia Corporate Socio-EconomicValue of Business Modelling Cultural Ethics
Measurement Audits Economics of Nations Deep Democracy & Big Business Support Entrepreneurs

Interesting EU quotes for Beyond Branders include:
Value chains always had a limited life in competitive markets, but they are now eroding at a
much faster rate than in the past. Hence the critical importance of:
- an effective ‘innovation machine’, to keep one step ahead
- networks, as key strategic assets
- understanding the new dynamics of power, which are very different from those in a
traditional, hierarchical and vertically-integrated industrial firm

Universities and business schools will need to shift away from the old-world, deterministic mindset in favour of a mindset geared to understanding the real sources and levers of value in the modern economy in a context of active, imperfect markets that are rife with connectivity and arbitrage opportunities.
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