Do you know, I've only just realised what I've been missing.

For years, I've been shaving with a 3-blade razor, fondly imagining that my baby-soft skin was getting a premium service - and that it was, indeed, the best a man can get.

Only now do I recognise just how much sexier I would be if I had a four blade razor. I am switching brands immediately.

Extraordinary. I want to send a big consumer hug to the folk at Wilkinson Sword for saving me from that 3-blade embarrassment...

Thank goodness marketers somewhere still know the value of real innovation.... posted by Tim, 5:58 PM  permalink