Beyond Branding

   
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Beyond Branding is written by members of The Medinge Group

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December 13, 2003

A little triumph of brand activism 

Church of the Customer celebrates a little victory against broadast marketing:
They're slowly creeping in to the big cities: big-screen TVs zombified into flashing, obnoxious advertising billboards on buildings and public transportation entrances.

Ad agency executives probably think this is brilliant -- a new way to capture attention for 5 seconds! New York's Metropolitan Transportation Authority likes the revenue from leasing space near subway station entrances. In the big picture, if you will, they are nothing more than potent additives in the existing advertising smog choking all of us to death. More importantly, it's probably dangerous by significantly distracting drivers from keeping their eyes on the road.

One New York neighborhood fought the arrival of the invader(from Clear Channel) and won.

We need an enforceable non-proliferation treaty from the advertising superpowers.
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