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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 11, 2003

Who's your greatest hero? 

I'd choose someone who has united more of the world's diversity in respect and valuing each other's human energies so that hopes could multiply productively - perhaps Mandela

Now that was the preliminary question. Compare your personal hero , with the most heroic brand you can think of. How miniscule is it in comparison. I suggest this shows how terribly poor organisations - and the people they trap - are at communicating around a core gravity. They have so much more resources than any one person and all they can muster on your hero rating (well mine anyway vis a vis mandela) seems ineffectual at best, even untrustworthy according to 2003 surveys conducting for that ultimate of big leaders forums: The World Economic Forum.

I would be interested in any lateral ideas on how to rectify this tragedy of the workplace. One might be to make sure we as people know how to make the most out of our personal network IQ's and desire to make a difference.
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