Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 11, 2003

Beyond Trust... 

We have all lamented the lack of trust in society, but I wonder.... Is it actually preventable? And is it even, really, such a bad thing?

Just look at what happens when ‘they’ try to tackle the effects of this lack of trust.

‘They’, increase regulation… ‘We’ practise avoidance
‘They’ increase measurement … ‘We’ engage in deception
‘They’ try to regain control… ‘We’ demand freedom
‘They’ make bolder and grander promises… ‘We’ berate them for inevitable failure
‘They’ become more transparent… ‘We’ become confused, and cynical

And all the while, this game of social chess continues, the trust gap between ‘them’ and ‘us’ continues to widen. So, in response to this lack of community, what happens? Again, ‘they’ try to tackle the effect.

‘They’ humanise authority figures…’We’ laugh at their frailties
‘They’ focus on delivery… ‘We’ lambast them for incompetence
‘They’ campaign their values… ‘We’ distrust them more
‘They’ want to be understood… ‘We’ don’t see the point

And what has been created through these cycles of mislearning? Trust-free communities. Communities of self-interest.

So here’s a radical and uplifting thought. Maybe trust is an inevitable casualty of democracy. A natural symptom of mass-affluence.

Here's an even more radical thought. Maybe we should just learn to live without trust…and find something more meaningful instead...'self-respect'.

After all, trust is not about our relationship with the outside world. It's about our relationship with ourselves. 'They' are actually 'We'. Trust matters, but you can't solve it from the outside.
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Flash mobs - spontaneity, spirit and what brands c...
  • Merging Brand & Knowledge Management
  • The spirit in branding
  • The New Economics Foundation says
  • Names with ideas on...
  • youth & create the world
  • Beyond complaining... collaboration
  • Beyond What?
  • Welcome to the new blog for Beyond Branding. We'r...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest