Beyond Branding

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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 09, 2003

Beyond What? 

Beyond Branding is the first dipping of a toe in the waters of corporate, organisational and governmental mismanagement. The key word is beyond. The key thoughts are what might lie beyond the present and the important actions are for us as individuals to go beyond.

So, beyond what? For me its about being beyond the current beliefs and behaviours, the current values of organisations that limit human potential, stifle or minimise communication, remove the incentives for alignment of my self with the corporate purpose, and the lack of true transparency in what they do, how they do it and who they are doing it for.

As people who are working with the concepts and techniques of branding that is the focus of our initial concern.

Given the relationship and importance of brand to the other major concerns and practices of organisations we are are looking beyond many of the dimensions and characteristics of the way in which organisations operate. We want to create a debate that will inspire and motivate others to similarly question the circumstances they work in and the practices of the organisations which employ them.

We want you to ask serious questions of yourselves, of your colleagues and your employers. If you believe that you and they need to get beyond your current reality and need to talk about what could be your desired future reality then you need to go beyond your current inactivity or limited thinking and recognise that you need to take personal responsibility for going beyond and need to commence your own journey.

Never underestimate the power of a single human being to begin to change their own reality and that of those in the world around them. And be aware that in going beyond you may never arrive as your sights will become set on a shifting set of places that you will pass through in your quest to find improvement, satisfaction, belief and understanding.
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Authors’ and associates’ individual blogs

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