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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 09, 2003

youth & create the world 

Conflict Hypothesis 1: old people have always wanted to manage the world and youth to create it. Right now we need both of these energies to win-win in changing all the apartheids that the industrial age accidentally systemised. Jack Yan's Fashion for Good, India, August 9 provides one inspirational example. An extension of the idea that youth anyway leads global fashions is for young people to demand reality making as well as image making from global icon brands. A billion dollar a year ad-image without a real cause is a global insult to a networked age of learning. Why for example shouldnt the youthful cheers for Coca-Cola also stand for collaborative leadership between all organisations and people with water-knowledge to open source how to ensure that the 2 billion poor without freshwater today have by 2010? Perhaps we need some 21st C seekers to make a comeback pop song: I'd like to teach the world to water...
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