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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 12, 2003

valuing organisations according to their health as human relationship infrastructures 

what?- I hear you say? this idea of organisations as living systems sounds beyond academic...

yet finding a way to simplify this most naturally human idea is what we need to do to if the public is to find the will to change the bossy global systems (the 100 or 1000 economic superpowers (mostly corporate but also spinning big governments in mutually tragic ways ) ruling the world

let's try this line of inquiry

suppose you buy some shares in a company which you think is full of smart knowledge workers ready to make the most of networking value, and then a friend provides you with proof that nobody inside the company trusts each other enough to share knowhow, how much would you devalue your estimate of your holding

add in another emotion- suppose nobody has any courage to pass bad news up to the top or to take a stand on what they thought the company's human purpose was (would you devalue your shares a bit more?)

and nobody feels they have time to learn to practice what they most deeply wanted to be? (by now you might get out of the company)

in fact one can go through a few more emotional flows, and the big news is when you multiply them together systematically, they explain the large part of whether a company's valuation will be heading up or down

This topic known to some in such capital language as (emotional, intellectual, human and social) and to others as the crisis of missing governance of intangibles (though I still feel attached to the older metaphor that the whole of a people system is always compounding either goodwill or badwill)

Some hot references to how small pockets of Europe are leading the knowhow of how to implement shared governance of the old tangible transactions and the new intangible trust-flow: 1...2...3

Ask me for our sample chapter from my next co-authored book on intangibles governance and mapping trustflow
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