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Beyond Branding is written by members of The Medinge Group

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August 16, 2003

New York Power 

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"The societal machine has been finely honed to be very efficient but as a result it is now becoming very brittle."

When oh when is society going to demand that organisations which it depends on for their performance as a network are systemised compatibly rather than to take the most revenue out as individual empires? New York Power depended on dozens of organisations, all selfishly organised, totally sub-optimal as a network compounding less and less ability to perform as a network. In the words of one expert, we are a superpower with a 3rd world power supply infrastructure

I think it would be entirely correct for society to demand a special tax equivalent to all the profits made by these organisations this year with the possibility of getting some money back for investemnt proposals made to optimalise the network. This tax should operate any year when an outage of the kind that impacted New York and other cities in recent days. If this means that all shareholders take a hit as organisations are devalued to account for the risk that they have profit-suspended years, then excellent. Society gives organisations a licence of power that no other entities have. In the case of organisations whose prime value to society is to perform as a network, this suggestion is the minimum that should be enacted against organisations that are not yet motivated to deliver service as a whole network. As the outcomes for the global environment and needy local people of more and more enterprises are felt in their network impact more than individually, the taxing of those who do not take responsibility as a network should become a worldwide principle that makes businesses learn their cooperation responsibilities fast.
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