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Beyond Branding is written by members of The Medinge Group

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January 05, 2006

Up the dial on Kiwi radio 

I have discovered two excellent stations in , which I had never heard of, and only caught one of them by accident when fiddling with the dial in my car. Groove (107·7 MHz) has —even caught the doing one day. And the Matrix (107·5 MHz, which is very close, and again found by accident) has alternative , including a great lecture on the today.
   Since few have heard of these stations, they are ripe for citizen support—, emailers, and other . Why they have not been started I’ll never know. Groove doesn’t even have a web site, from what I can tell, while the Matrix is still on Geocities.
   I think these stations deserve to do well against the dull ones, because they offer programming quality, even if their signals are not the strongest in town. might prevent it, but I might just start a few emails going. Let’s see how sophisticated we really are here in New Zealand with publicly driven .
   The public already saw to the reinstatement of Phil O’Brien’s Matinee Idol programme on in New Zealand—an entertaining show that contrasts the station’s usually conservative (not politically conservative though) style. If emails can see Phil return in the summer, then a good ol’ citizen-driven campaign might bring these guard-band stations a few more listeners.
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