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January 04, 2006

Million Person Web Pledge against Wal-Mart 

Various Beyond-Brand authors and cluetrainer David Weinberger developed the idea of the Million person web to show particular global brands what we feel when they extert their power for too small a constituency of interest to be good for the future of the world or people. So we are excited to celebrate this latest opening of space for humanity now that Pledgebank have automated this
If your sector's future vision for humanity or sustainability or people's livelihood has been downtilted by Wal-Mart, please look at this pledge. All it asks that we do is when the first million of us ask Wal-Mart to prove transparently it cares about the sustainability of what global market sectors compound; and until it does the first milion of us try as far as wed can not to be a customer of Wal-Mart. Dont start until there are a million of us!

Need more data: even american tv asjked the question is wal-mart good for America last night
The first time in my memory that American tv has openly asked the world's largest corporation a voley of humanly vital questions

If people of the web and who want marketing to help make the world better for all people cannot scale this million person mountain, I would love to know whether you think we will ever scale anyoine for humanity. Or will 6 degrees of separation mean that the slient majority of caring people will never stand up against global power in time?
It’s also worth mentioning Wal-mart’s refusal to sign pledges on labour rights, specifically allowing women in Bangladesh their legally entitled three months’ maternity leave on full pay. Twenty-two companies have signed the pledge, initiated by the National Labor Committee in New York, but not Wal-mart.  
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