Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

January 05, 2006

America’s top 10 cars: Japanese take top five 

Toyota CamryAs a footnote to my previous post, even though means this will wind up above it, 2005’s top-selling cars in the United States have been announced.
   I am old enough to remember an Oldsmobile Cutlass being in the global top 10. Or the Ford Taurus trumping everything else in the States. Now, the boardrooms in Japan are applauding:
1. (431,703 units sold)
2. (369,293)
3. /Matrix (341,290)
4. (308,415)
5. Nissan Altima (255,371)
6. Chevrolet Impala (246,481)
7. Chevrolet Cobalt (212,667)
8. Ford Taurus (196,919)
9. Ford Focus (184,825)
10. Ford Mustang (160,975)
   Unless the American sort out their , they had better get used to these sorts of sales’ results’ tables. This table, too, shows that the better defined the (at least Stateside), the better the sales.
One thing worthy of note: the American cars are not sold globally, not even the Focus (which is a newer model in many parts of the world). The Chevy Cobalt may be on a global platform, but is Chevrolet designing a car for the world? Reports I have is that it is not—while the Japanese haved upped their quality on every respect to make these cars sell everywhere. Brands can drive engineering excellence, but it is rather poorly defined at Ford, and only gradually improving at Chevrolet.  
Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Ford’s Fields marshals marketing
  • Brand awareness increases with age—so how do we re...
  • Million Person Web Pledge against Wal-Mart
  • Conversation 2 -World's Most Scary Brand of 2006
  • Koreans abandon the printed newspaper
  • On a roll
  • Trend-spotters might confront pluralism
  • Branding top 5 conversations for humanity in 2006
  • We were nice people (for two weeks after 9-11)
  • Simplify, stupid
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest