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January 05, 2006

America’s top 10 cars: Japanese take top five 

Toyota CamryAs a footnote to my previous post, even though means this will wind up above it, 2005’s top-selling cars in the United States have been announced.
   I am old enough to remember an Oldsmobile Cutlass being in the global top 10. Or the Ford Taurus trumping everything else in the States. Now, the boardrooms in Japan are applauding:
1. (431,703 units sold)
2. (369,293)
3. /Matrix (341,290)
4. (308,415)
5. Nissan Altima (255,371)
6. Chevrolet Impala (246,481)
7. Chevrolet Cobalt (212,667)
8. Ford Taurus (196,919)
9. Ford Focus (184,825)
10. Ford Mustang (160,975)
   Unless the American sort out their , they had better get used to these sorts of sales’ results’ tables. This table, too, shows that the better defined the (at least Stateside), the better the sales.
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Comments:
One thing worthy of note: the American cars are not sold globally, not even the Focus (which is a newer model in many parts of the world). The Chevy Cobalt may be on a global platform, but is Chevrolet designing a car for the world? Reports I have is that it is not—while the Japanese haved upped their quality on every respect to make these cars sell everywhere. Brands can drive engineering excellence, but it is rather poorly defined at Ford, and only gradually improving at Chevrolet.  
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