January 01, 2006
A quick endorsement today of David Lorenzo’s Career Intensity Blog. I read through his posts and they are ﬁlled with little gems of how to move ahead in your daily work—and there’s an underlying message of keeping it simple.
I have founded most of my consulting practice on simplicity and removing the jargon from branding. And in the modern US, at least on the coasts, simplicity is greatly needed. So often I have had to confront tantrums there—I compare it with 10 years ago, when most Americans I dealt with were consummate problem-solvers.
One theory is that life has become busy and we vent our frustrations on other areas—complicating the simple to bring it into “line” with the way we are now. But we should consciously do the opposite. If issues, and that includes branding mission statements, can’t be simpliﬁed, we only bring greater headaches on to ourselves. permalink
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