Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

December 30, 2005

Get your naff advertising slogan here! 

Just spotted this on Phil Gerbyshak’s blog: a link to an advertising slogan generator. It’s as naff as heck, but it may be of use to some. If they improve on it and made it serious, it could become a threat to . But not for a long time coming, if its present state is anything to go by.
   It does show, perhaps, the of . actually do have some effect on and on , more so than (according to a JY&A Consulting study I led), and they need to be chosen carefully for alignment. However, thanks to , there are enough people undervaluing them—and a decent slogan generator may not be as far away as we think.
   After all, there are web now, and companies doing generic for less than $100—both being very dangerous to the optimal . Show me one person who can do a logo for an independent client (i.e. not himself or herself) for under $100 while considering all the .
Good points you make here Jack. While many (probably most) can't do a logo for under $100, with all the new tools out there that get easier and easier to use, do you think that we'll see more and more do it yourself logos/websites/others, while only the big players are able to spend bigger bucks on an all out brand assault?  
Hi Phil: yes, I believe so. There will be a split between DIYers and larger players, and that will be interesting to observe. My first reaction was negative, because I believe everyone should have a right to have the best. But, the $100 logos might not be fatal for an organization. There could be a company that adopts the $100 design, hits pay dirt, then expands using that logo. The New Zealand chain, the Warehouse, certainly had an old logo (now changed) that was made up of Letraset block lettering, and ran a single store in Wellington. It went national, then international—all with the ugly logo. The bad logo actually stood for the budget-priced values the organization had and became a useful rallying point.  
Good insights Jack. I never thought of the $100 logo standing for the values of an organization before. Thanks for answering my question!  
It’s still pretty dangerous to adopt one—what I speak of is a pretty rare case. I would always recommend one spend more to get it right—like a lot of things in life, you get what you pay for.  
Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Americans name their top 2005 brands (there is hop...
  • India bugged
  • Connections
  • Fashion without snobbery
  • Party frock
  • To boldly go and other split infinitives
  • You beauty
  • A world without time
  • India, the hottest investment destination
  • Mercury rising?
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest