December 29, 2005
The 500th blog post at Beyond Branding. And I hope it’s meaningful.
My friend David Freak, of the Freak fashion label in New Zealand, is known for recycling fashion and showing them in unconventional venues, including gay nightclubs. But he is not alone: the Cubans have just done a show called the Art & Style fashion show, which has some recycled fashion, adorned on models and transvestites.
I know for a fact that Cuba has more traditional fashion shows, just as New Zealand does, but it is interesting that this item made the Associated Press newswires.
Cuba is a nation of tinkerers—not surprising when materials are not in as great a supply as they are in the west. However, this may have heightened Cuban inventiveness. And it might even show a way forward, because not enough of the west conserves in fashion.
I applaud the show for being inclusive. Not only did it have recycled fashion, but local artists joined in.
The west does shows like this, but including artists is usually done out of snobbery. I have a feeling the Cubans have little room, in a communist nation, for snobbery. And my friend Mr Freak has little room for it, too.
Another special designer is Gabriel Scarvelli (above), who also looks to a sustainable principle in his haute couture. But he, too, is a rare example in the west—something that Lucire tried to change (and has been changing) with its ‘Behind the Label’ series on environmental chic developed by model and social responsibility advocate Summer Rayne Oakes (top left).
It’s fashion with a statement, and for a change it’s positive, inclusive, and human. We need more of it, please, whether it’s in Cuba or somewhere else. And it’s a great way to celebrate 500 posts here at Beyond Branding. permalink
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PS.: I built on these themes a little more at Stefan Engeseth’s Detective Marketing blog here.
im very interested to get your opinion of my topic and my blog as im working on a research paper to do with gay fashion branding, if you would check it out id be appreciativePost a Comment
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