The Medinge Group, from which the Beyond Branding book sprung, has announced its 2006 Brands with a Conscience here. This year’s criteria were expanded to allow for companies in positive transformation in social responsibility, and that is a good thing. It means we can encourage change in some of the larger organizations out there, such as BP and Toyota (for the Prius), which have managed to get in to this year’s list. Our more active, and lesser known, winners are present, too, such as First Mile Solutions and the Slow Food Movement.
   For reference again: read the release here or go to the Medinge Group web site for the PDF version. posted by Jack Yan, 10:54 PM  permalink