Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 01, 2005

Hokonui 1, Wellington 0 

Lucire’s editor-in-chief, Nicola Brockie, ventured to ’s region over the weekend. Folks there were supportive of the magazine, and the businesses, tourism companies and local government agencies spoke highly of it. The hotel where she stayed, hearing she was coming, bought its own copy. Now, that’s impressive. To top it off, the Design Awards were a world-class affair.
   Contrast this with , where we are based. Nicola wrote to the tourism group here, since it’s our home city, and suggested it may be a good idea to do things together. No reply. In fact, when we ran in to the people at that government agency, they claimed they got her email but didn’t know was a print magazine. Frankly, you have to be living in a hole not to know in this town. They thought it was just a web site. No reason not to respond, as the web site reaches 40,000 people each week and is good for the place. And they still haven’t responded, despite receiving the complaint from her in person.
   Talk about contrasts and patriotism, and how it varies between Southlanders and Wellingtonians. We have a broadsheet that is so scared of us that it apparently has boycotted me from its social pages, a tourism body that is ignorant and misguided (you should see its latest TV campaign, which must have been done by people who neither understand destination nor strategy), and evidently petty people in positions of influence. I now know how must have felt when they told him he was a looney for making his films. God only knows why he and I stay here and insist on promoting this city, when we get more respect in other places.
   I just can’t help but feel the city is lying when it does its destination branding. First sign of bad branding: when the body behind the marketing does not care whether its constituents live or die. At this rate, there may be no businesses to promote, because there will be no businesses bothered to stay here, especially with the comparisons we can so readily make.
Perhaps it's all got something to do with the slating you have given Wellington over the Gold awards? Beware the civil servant with a grudge.
I have a feeling, my friend, that they don’t even know of this blog. But I have told Agenda of my displeasure, so no one can accuse me of acting behind their backs. Not my style.
   Some of this also extends well before the Gold Awards.  
Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Little extras from yours truly
  • Think first, open mouth second
  • We see what we want to see
  • Nanjing buys MG Rover for £60 million
  • MG Rover needn’t stay British
  • Holden’s run of good luck may be over
  • You can in a Nissan, you can’t in a Trabant
  • The five categories of bloggers
  • Luxury is dead, kind of
  • Gross National Happiness
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest