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Beyond Branding is written by members of The Medinge Group

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July 19, 2005

Gross National Happiness 

Why do we work? To make ourselves happy. But what if we targeted happiness first? The may have the right idea when they talk of Gross National Happiness. It’s not new research—this page goes back to 1999—but it’s certainly worth sharing. The west has a lot to learn from the east, and this is one of them.
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