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Beyond Branding is written by members of The Medinge Group

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July 20, 2005

You can in a Nissan, you can’t in a Trabant 

I know we talk about nation here from time to time, but what about a nation that no longer exists? The , or East , is retro-chic these days, with the smell of a 's exhaust a marketable commodity, according to Deutsche Welle today. Yes, you can buy canned Trabant exhaust. Shows that even some former nations have a stronger brand than many that exist today.
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