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Beyond Branding is written by members of The Medinge Group

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July 18, 2005

New Zealand entrepreneurship, to a tee 

Daniel McGinn of Inc. magazine has this concept down pat in his ‘The Trouble with Lifestyle Entrepreneurs’. It’s good to see a foreign publication understand the frustrations faced by down here, especially the concept of the “tall poppy syndrome”. But if Swedes and Danes have , why aren’t good exporters?
   I argue it’s a lack of support and not insubstantial hypocrisy on the part of the Labour administration: it may say it’s pro-business but the one realistic idea that New Zealand has had to overturn the risk aversion, the so-called ‘Bright Future’ programme of the last administration, was killed by this very government.
   Hence, the bright future that we could have had by now is not unlike that of the 1990s: hesitant, risk-averse, and one where the visionary is still told that (s)he’s a weirdo.
   There’s still a lot to get right here.
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