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Beyond Branding is written by members of The Medinge Group

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June 12, 2005

Forgiveness 

If we are forgiving the debt of the poorest nations on earth, then something very positive is happening on this planet. Let's hope the corporate sector will be able to carry through this very positive news into its own world. Even the cynic in me is having a hard time trying to find a way to diss this; the only thing I can think of is that this certainly enhances governmental brands in "competition" with corporate ones. That may or may not be a bad thing. Depends on the governments.
   Let's see how real this debt forgiveness is, and if the criteria that countries must meet are solid enough for them to build up a proper infrastructure and rid themselves of corruption.
   It makes sense, ultimately: more stable countries mean more destinations for foreign direct investment, which means the G8 will get its money back in five to ten years through taxation.
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