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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

May 29, 2005

Beyond Professionalisation of Communications 

This maybe the number 1 reason why people lurk. I hate to see how it has happened especially as my professional career has inadvertently compounded its vicious conseqeuences. I was brought up on a paperback book on marketing by Hugh Davidson as how we try to help people create what is most needed next. The vast majority of branding no lopnger aims to do any such good.

Contrary to any expensive bullshit adverstising agents may tell you , the most vital conversations do not depend on stylish colours, buying expensive television coversage, shouting to millions of people from on high, or even imaging beautiful looks. They start with big honest, often stuttering questions, which ring a chord with other people as tapping into deeper truths than commercial or political interests have so far found a way of serving

Unless you are confident to start asking whatever is your deepest question- the words don't matter as long as you know why you want to constantly rehearse it - then you are being censored, democracy is being lost, markets are destroying nor creating value, and as for knowledge it is being managed the wrong way - at least as far as my eyes can see

Let's bring back communications as every person's right and work out which debates we need to plant everywhere people of goodwill can meet
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