What brand are you? 

Last night I shared a couple of pints with Ben Terrett of The Design Conspiracy who created the spoof website What Brand Are You. This has gone majorly viral, as this BBC article says:

Aviva, Diageo, Corus... the trend for rebranding companies with "nonsense" names has led to some notable additions to the corporate lexicon.

But a stunt designed to ridicule the tendency has come back to haunt its creators after several spoof names were registered for real.

Ben and I found much to agree on about the superficiality of most branding exercises, and the popularity of his spoof is further evidence of the absurdity with which these things are done.

posted by Johnnie M, 11:36 AM  permalink

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