Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


November 25, 2003

Sustainability can contribute to business effectiveness 

Thanks to Chris Lawer, a new member of The Medinge Group, for pointing out this article.
A company’s social responsibility policies can improve its competitiveness and Economic Value Added, according to a new report.

The report, called ‘Sustainability and business competitiveness’, is a summary of a workshop commissioned by the Department of Trade and Industry (DTI) and organised by Forum for the Future in May 2003. It was attended by 70 senior business researchers and practitioners, from the Chief Economists of Shell and BA to the Senior Corporate Responsibility Adviser at Vodafone.
Personally, I try to be sceptical about these measures, even when they support practices that I agree with. Still, at least it's ammunition for those battling with people who says business will only change in response to a profit motive.
permalink
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • Global Branding with the greatest of human sense
  • Banishing Brand Nonsense: democracy calls
  • What is Brand Leadership's most open source method...
  • Dearborn can't af-Ford to lose—but might
  • A bias in the wal-mart story
  • The network effect of Wal-Mart
  • Organisations no longer able to do what they were ...
  • Naming children after brands
  • Grid blogging on Brand - December 1st
  • Half of all marketing budgets are wasted...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com