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Beyond Branding is written by members of The Medinge Group

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November 27, 2003

anyone want to develop a story for brand blog day December 1? 

I heard on the grapevine that December 1 is a day for blog discussions of brand

I have attached some story beginnings from 25 years of working on the beast

and would welcome a chat if you want to polish up your own story - chris at

Nuggets include:

Doc Searls' perspective on how brands in knowledge markets will have customers who are contextualy smarter than their vendors

Why Naomi Klein is right in declaring that most global brands and mass media are destroying communal value, but it didnt have to be so if brands were marketed around true huan responsibilities instead of billion dollar image-making budgets

How the brand and knowledge and leadership investments should form a golden triangle for systemising human organisations, but dont yet seem to have grown up to this level of integrated communicating and doing and learning

My pro bono brand architecture and next 5 years work: open source peacemaking leadership links across humanitarian networks brand2003.doc
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