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Beyond Branding is written by members of The Medinge Group

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December 09, 2003

Hear hear! 

Great minds think alike. Like Chris L (whose blog deserves more visitors!) I've also written about the Guardian article about the Selfish Society in the Mutual Marketing blog. I liked the author's term "social injuries" and I see a lot of marketing inflicting small but cumulatively large social injuries on the quality of society. It simply isn't good enough for organisations to say they are simply meeting a consumer need; we are all citizens and we must all take responsibility for the consequences of our actions.
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