John - I love your spirit. The agonising thing is that having made 2 fateful decsions : to enter late with a brand in supermarket juice-drinks and to be led by an ad agency, Sunny Delight was probably the very most effective that P&G could achieve. If they want to learn, they should ask what value did they really believe their corporate essence could bring to such a market?

Oddly I'd still fancy that there is a market to slowly cultivate for functional kids drinks but if that had been an intention, then the essence needed was a licence to do good for kids health, then absolutely let's shame anyone who delights in imaging the opposite of that reality-need posted by ..., 5:06 PM  permalink