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Beyond Branding is written by members of The Medinge Group

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November 15, 2003

Naming children after brands 

Paul Goodison has blogged this item from the BBC - US babies get global brand names.
Children have been named after big brands as diverse as beauty company L'Oreal, car firm Chevrolet and designer clothes company Armani.

There are even two little boys, one in Michigan and one in Texas, called ESPN after the sports channel.
Paul comments:
If a culture encourages you to name children after a brand of hair products, what does that say about you and what does that do to your children? Isn't there a fundamental disconnect with their very humanity? Money, the pursuit of affluence is more important than anythng else. Something is very wrong.
I'm inclined to agree!
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