Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

November 04, 2003

Leading Futures Report Advocates Global Companies and Governments get serious about Transparency 

Here's an extract from the Delphi Futures Report just published in the 4-yearly series by the International Marketing Department of Georgetown University:

Markets and governance

We see a world-wide push for more corporate transparency and accountability. Quick, ongoing, and public action against nefarious business practices by the industrialized nations is essential for world acceptance of globalization and market forces. The proponents of market-based systems are "selling" the world on two key approaches to doing business. One is the benefit of market forces that results from the interplay of supply and demand. Price signals instead of government fiat gauge the effectiveness of activities. Competition is good and works within a responsible environment of respect for profitability and private property. In exchange for the chance to earn profits, investors provide resources to the most productive and efficient uses.

The second comprises managerial and corporate virtue, vision and veracity. Unless the world can have trust in what firms and their managers say and do, it will be impossible to forge a global commitment between those doing the marketing and the ones being marketed to. It is therefore of vital interest to the proponents of globalization to ensure that corruption, bribery, lack of transparency, and the misleading of stakeholders are relegated to the scrap heap of history. The main remedy will be an early identification of transgressions and the collaboration of the global policy community in administering swift punishment of the executives involved.

November 3, 2003
Michael R. Czinkota and Ilkka A. Ronkainen

Georgetown University
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Jeremy Williams makes many points and I'll just pi...
  • A reader comments...
  • A gratuitous rant in the name of humanity...
  • Maybe they ought to first fire their agency
  • How to Slay the RIAA...
  • Light and dark...
  • Going systemic and deep with CSR
  • Design as everyone's business and conversation
  • Rap moguls taking the rap
  • CSR - can americans save their D o I?
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest