Extra questions 

In our branding questionnaire protocol, we now ask of top management:

What charities or non-profit ventures do you personally support?

Are there any ventures you would consider contributing to in terms of social responsibility?

in addition to the many we already ask. It's one quick way of getting inside the minds of clients—and whether they're worth that extra effort. We can only help those with whom we have affinity the most and CSR seems to be a quick way to establish whether it's there.

posted by Jack Yan, 8:42 PM  permalink

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