The Beyond Branding Blog

Going systemic and deep with CSR

Interested in knowing whether the value of an organisation that matters to you is being led up or down - try clicking

VALUEtrue=Productivities (Know) * Demands (Value)=K1*K2*K3*K4*K5*V1*V2*V3*V4*V5

A year ago, my favourite American CSR campaigner, Marjory Kelly of business-ethics.com declared all previous CSR as froth, having no systemic influence on organisations - she had good reason with Enron PR campaigns imaging it to near the top of CSR league tables to near its final days

In light of this, the first truly good news out of America on CSR appears to be emerging at c4cr.org . This is a campaign to bring to law something systemically practical, in the way that Bush admin accounting reforms never simplified.

Mission Statement

To transform the legal purpose of corporations to include responsibility to employees, communities and the environment.

Vision Statement

C4CR envisions a world in which corporations work for a just, peaceful and sustainable global society.

Supporters of this campaign to restore dignity to the companies that represent American people include:
Marjory Kelly
Robert Hinkley
Senator Sandy Pappas & Senate. Representative Carlos Mariani

posted by ..., 1:10 AM permalink