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Beyond Branding is written by members of The Medinge Group

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October 28, 2003

CSR - can americans save their D o I? 

The Declaration of Independence was the greatest system idenity for human ideals any nation ever shared. Read its first few lines. Its worth saving for reality and not just token imagery, and here's news of how this may happen.

Links on model Code for Corporate Responsibility (which can be added to existing corporate laws of all 50 states): www.c4cr.org and http://www.citizenworks.org/enron/corp_code.php

Related article from October 2003 Change-Links http://www.change-links.org/Code.htm :
The Code For Corporate Responsibility (SB 917):

An Idea Whose Time Has Come


By Nichole Su

A Litmus Test For All Political Candidates?

Since when do Rabbi Michael Lerner and the National Lawyers Guild of Los Angeles agree? How about author Thom Hartmann and Loyola Law Professor Robert Benson, on the pro and con sides respectively, of abolishing corporate personhood as a corporate reform strategy? Throw into this mix Marjorie Kelley, editor of Business Ethics magazine, and commentator Jim Hightower, as well as the National Alliance for Democracy, California NOW, Santa Cruz Green Party and Southern California Americans for Democratic Action. All of these individuals and groups are amongst those who agree that the Code for Corporate Responsibility (introduced in California as Senate Bill 917 by Senator Richard Alarcon) is an idea whose time has come.

The Code requires corporate directors to ensure that profits do not come at the expense of five elements of the public interest: (i) the environment, (ii) human rights, (iii) public health and safety, (iv) the welfare of communities and (v) employee dignity. Corporate attorney Robert Hinkley wrote a Model Uniform Code so that the Code for Corporate Responsibility can be adopted into the existing corporate codes of all 50 states. The Code consists primarily of 28 words whose insertion into existing law changes the purpose of corporations from simply "making money" to "making money, but not at the expense of the environment, human rights, the public health or safety, the communities in which the corporation operates or the dignity of its employees."

The Code is proactive. Unlike most corporate reform measures, it goes beyond withholding, threatening or punitive actions that take place belatedly after corporate malfeasance has already injured the public interest. It provides corporations with a positive direction to go. At the same time, the Code imposes strict liability on corporations and their directors if they violate the Code. It provides exemptions for small business, and a transition period for compliance. The Code presents no constitutional issues; to become law, it only requires passage by the state legislature and the signature of the governor. Endorsement of the Code (SB 917) should become a litmus test for all 2004 election candidates.

On October 28th, the Onion Tuesday Night Forum will feature Maria Armoudian, Senator Alarcon's legislative aide, who will speak on the Code (SB 917). On November 25th, the Onion will feature call-in speaker and Model Uniform Code for Corporate Responsibility author Robert Hinkley, who will speak on "The Next Step In Corporate Evolution."

The new ad hoc California Corporate Reform Working Group (CalCORE) works with state and national activists to enact corporate reform legislation, including the Code for Corporate Responsibility (SB 917). CalCORE seeks additional endorsers and activists to lobby state legislators at their district offices during the current legislative recess. For info, please email calcorewg@earthlink.net. See www.c4cr.org and http://www.citizenworks.org/enron/corp_code.php for more information about the Code.

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