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Beyond Branding is written by members of The Medinge Group

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September 09, 2003

Welcoming Noam Chomsky to Our Genre 

When Naom Chomsky writes:
"The incisive and sharply focused snapshots presented give a telling portrait of some of the most dangerous forces undermining what is decent and hopeful in American and global society. A warning that should be taken very seriously."

we should all see the mainstream is circling around BB , and the responsibility of brands to represent the people's hopes considerately

Actually, this is the book on Corporateering that Noam was previewing, but welcome to the genre - humanity needs celebrities to join up.
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