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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

September 07, 2003

Parallel Publications 

The global brand strategy advocates of Our Beyond-Branding faculty have been particularly busy launching individual books this last month notably:
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets by Sicco Van Gelder

...meanwhile...advance news of:
My next co-authored book: it aims to open source the missing standard of governance for intangibles valuation, which we see as all about valuing the integrity of human relationships. Here's the synposis for a conference paper I'm presenting in Canada, email me for a copy of the full paper.

THE MAP: Corporate Governance of Trust-Flow as an Open Source Standard

Intangibles are now the major value dynamic of firms. We map their systematic correspondence to an organisation’s relationship integrity in connecting valuable productivities and demands. Mathematically, this leads to a simple standard that must be audited in opposite ways to tangible accounting. The transparency crisis of the world’s biggest organisations will not disappear until shared governance between tangible and intangible auditing is instituted into corporate governance.

Policy-making ought to view organisations as living systems where Intellectual, Social and Human Capitals flow together. Social and economic perspectives are not separate leadership responsibilities but necessary win-wins both globally and locally. It is time to see the compound impacts on valuations and global responsibilities in a networking age. The measurement capability to map the dynamics of system of systems is as vital for evolving human prosperity, as the ability to reveal what will happen next to each organisation’s value as a separate identity.

Keywords: Intangibles, Trust-Flow, Living System, Win-Win relationships, Dynamic Valuation, Transparency, Mapping, Shared Governance, Policy Capitals.
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