Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

September 04, 2003

Corporate Body Language.... 

Well, like everyone else has been saying, and as no surprise to anyone, the Medinge event was once again a great step forward for the group. I am determined to get to the next one!!

I've been otherwise engaged in some very pertinent conversations and sessions recently which has kept me out of touch but in many ways i'm seeing some signs that should be very encouraging to us all.

People are actually taking all of this stuff very much more seriously!!!...

Without breaching any client confidences and genuinely for the first time for some, certain clients body language is actually changing and very positively towards our thinking. I'm sure i'm not the only one but i'm noticing something slightly subtle yet highly important.

They are not smiling quite so patronisingly about values... they are very interested to know how to make them real. They are not looking to the ceiling when I mention trust... they actually seem to snap into the vein of the fact they need to deliver them and they are beginning to understand that this is important.

They are not nodding furiously hoping I will move on to something tangible and asset related- something countable when we question the well being of their employees.

They are not balking at rolling up their sleeves to make the effort to get closer to the employees and find out what irks them, they now want to know how to get real belief systems into the organisation.

And very interestingly...

For the first time in a very long time budgets are starting to get allocated for open spaces, group sessions, more transparent integration of the missions and strategy- more time for quality appreciation of intangibles.

The body language is definitely altering.

There is no doubt that the economy shows signs of improvement. The difference this time round though is that painful lessons would seem to have been learned... or? ... this generation of new leaders has succumbed to the bombardment of people like us telling them that values are not types of paint for covering over past misdemeanours.

We should take a lot of heart from all of this and continue our efforts as I feel there is a real opportunity and just at this time to play our hand and demonstrate the power of our thinking.

Because we can 'deep-dive' the system, articulate it as a collective group, we can visualise the systems, point to high profile cases where corrosion of value has been the downfall ...and... we can prove our work in countless cases, we demonstrate for perhaps the first time a coherent set of tools, expertise and thinking that can be used by corporations and individuals alike to truly value the relationships between real people and the system, the business and the planet.

I'm so glad the body language is changing and with our combined support we may make it permanent.
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • The Medinge Group: So what?
  • Nordica- Networked Europe's Pride & Future
  • Medinge Pride
  • The end is nigh, for the 'business case' leader, a...
  • Beyond chatting on the net to doing
  • whom to corporate partner?
  • Medinge Moments
  • From seeming to being...
  • Prisoners of Debt
  • London Power Loss - the wider disasters of profess...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest