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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

September 11, 2003


Collaborative innovation is in its infancy in spite of the fathers of the internet (Vint Cerf) and the worldwide web (Berners-Lee) insisting that they were openly designing technology so that worldwide innovation opportunities would bring whole new value multipliers to organsiations and people's productivity.

Tell me your favourite bookmarks on collaborative innovation to register here:
1 2 3

Transparent branding's 4-multiplying ways to value collaboration imply that organisational systems must be changed inside-out to collaborate with:
A) Governments
B) Businesses
C) People as individual (knowledge) workers
D) Coworker groups such as teams, personal netorks and practice communities

Inside-out collaboration with government means no more furtive lobbying for protectionsism or rights to ruin local environments. Instead only get together with government where you can openly do something so wonderful locally that its a win-win-win for the company, government and humans in the local democracy.

Similarly, each of A-D has an inside out change leadership issue to systemise; for example companies will never learn to collaborate with their best knowledge workers whilst booking them as costs (unlike machines which tangible accounting compounds -as its meanest cuts of all - by arbitrarily framing as an investment)

PS I also have a personal colaboration project- outlining a future affairs 12 year olds curriculum to prepare for a transparent networked world - please tell me your bookmarks 1 2 3
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