Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

September 03, 2003

The Medinge Group: So what? 

Drowning amidst the verbal torrent of this blog, you may well sometimes wonder...what exactly is The Medinge Group all about? What - exactly - is our big idea?

We don't have a big idea. We just try to influence businesses to become more human, and more humane, as best we can, within the limits of our own human frailty.

In fact we reject ‘big ideas’ as the stuff of branding. We have a very small idea.

“We note that global businesses and global society both comprise the same people. Us".

We try to act on the implications of that trusim. Any mistrust between these two groups must be the result of shizophrenia, or a crisis of misrepresentation. Or inhuman branding.

We observe that most businesses get in the way of value creation. They are less than the sum of their human parts. With enough determination, we believe businesses could be so much more.

We are ambitious. We dream of improving all prevailing business structures and processes that tend to divide, rather than unite, human agendas.

The Medinge Group is an open movement, which exists to explore viable alternatives to these entrenched systems. We wish to accelerate any humane change which grows from the people up, out, and across enterprises and societies. We embrace alternative business models.

Simple. Human. Real.
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Nordica- Networked Europe's Pride & Future
  • Medinge Pride
  • The end is nigh, for the 'business case' leader, a...
  • Beyond chatting on the net to doing
  • whom to corporate partner?
  • Medinge Moments
  • From seeming to being...
  • Prisoners of Debt
  • London Power Loss - the wider disasters of profess...
  • Meeting in Medinge
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest