August 30, 2003
Just back from another extraordinary gathering at Medinge, where the community that has produced Beyond Branding meets each summer.
What impresses me about this group is the willingness of people to share ideas in a common cause, creating a spirit that I think any business would envy. No tiresome insularity here; new members of the group welcomed with open arms - and adding greatly to the debate. Opinions tested and challenged - with passion but without rancour. High levels of trust and creativity and a good time had by all. This is a group that understands the difference between seriousness and solemnity.
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