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Beyond Branding is written by members of The Medinge Group

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December 29, 2005

To boldly go and other split infinitives 

As relayed by Beyond Branding’s own Johnnie Moore, a blog post by John Moore (no relation) at Brand Autopsy is here. Fans are making their own episodes, based on the original time line. I’ve not too much to add to Johnnie’s thoughts here—this is at its best. Who says the is in the hands of the corporation? The twenty-first century (and the twenty-third) is about working with your .
   Incidentally, the are great.

Thanks for spotting this for me. I started doing a little digging and found a wealth of information on this story. As it turns out, Star Trek: New Voyages, is being produced with the approval of Paramount and is now getting stars of the original series to appear in some of its episodes.

You can read more about it on the "Much Ado About Marketing" blog.


Mike Bawden
Brand Central Station  
Wonderful, Mike! I’ve just popped by and enjoyed your additional research.  
Thanks for visiting and commenting on my blog, Jack. I have always been a Star Trek fan - but could never bring myself to adopt the fanatic qualities of a "Trekkie" (or the more sophisticated "Trekker"). Instead, my fascination has always been with the creative and production processes, the behind-the-scenes stories and the momentum created by a relatively simple idea.

Keeping that in mind, I'm particularly fascinated by this latest development in the Star Trek mythos. ST:NV replicates the original series (ST:TOS) in more than just characters, sets and props. This latest venture is produced on a shoestring (the third and fourth episodes are being shot at the same time to save money) and, by all accounts, the production appears to be running behind schedule.

The beauty of the brand equity behind Star Trek, though, is that the fans won't care. They'll wait. They'll download the episode in bits and pieces and then find ways to stitch it together for their own viewing pleasure.

The whole thing is truly remarkable.

Thanks again for the comment.

Best Regards,

Mike Bawden
Brand Central Station  
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