Beyond Branding

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Beyond Branding is written by members of The Medinge Group

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December 31, 2005

Happy 2006 

With 40 minutes to go before I see in the New Year, as the first of the Beyond Branding team to do so, I wish everyone well for 2006. It’s been a hectic ride through 2005—and I know 2006 will be a year where a lot of our dreams will finally advance. Happy branding to all!
Happy Interdependence Day. As readers of my e-letters from America will know, Katrina ensured that 2005 was the last Independence Day in the top-down's internal branding (national culture of USA).
sustainability's 5 by 5's
Transparency and future history experts estimate that there is a 2 year window of opportunity for the rest of the world to shape a superpowering empire onto its new trajectory of goodwill or badwill (remeber what compounded after 2001's national tragedy). So we are 25% way through the window, and the game is to go micro-inter-macro in every economic chnage the world conversation you have with an American. As the founder of the world's largest civil society BRAC says: in Bangladesh we say: small is beautiful but large scale is essential. With this introduction , I hope you will have time to discover the full significance of the folowing breaking news of a new micro-medium for humanity (but one replicable wherever netizens ask each other truth's most demanding Q&A) An extraordinary change the world learning network has been started by (Onet) the www friends of thousands of micro-finance practitioners here. Why not click and play. An example of a question we are testing is: As a co-author of the 1984 future history which was first to map a diverse set of scenarios on why www networking would be the greatest communications crisis, systemically impacting all the compound exponentials most relevant to of human sustainability, I have noticed every year since 84 that the world's most powerful leaders are happy if you script a systemic "change the world" scenario as critical more than 7 years out, but coordinate every sort of aggressive or noisy lobby against authors who dare question an Inconvenient Truth of a crisis that needs to be acted on more urgently and requires worldwide debates from every grassroots observation village or net. How do we simultaneously reconcile this globalization catch 22 with the people who have the greatest budgets to innovate for sustainability?  
Last month Sept06, the world learnt that peace and economics are after all intimately in the same human relations system. Thanks to Nobel Prize for peace to economist Yunus. It would be timely if we could connect the triangle: peace*economics*media

Until January a competition for peace projects is at This is probably the web's most trusted competition jam, hosted by whose global academy includes Yunus and transparency expert Peter Eigen, one of whose biggest projects is now funded by Gates

If you believe that peace*economics*media connect goodwill brands in the same overall human relations system, see you at project4 or your own project entry!  
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