Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

August 10, 2005

Hell Pizza is evil 

I saw a billboard, reported at,,5007-4636532,00.html, today.
   I like to think I have a pretty developed sense of humour, but this was plain disgusting.
   Americans: some might not agree with your nation’s policy, but please know this sort of advertisement does not reflect our sentiments about you. It has been put up by some ill-educated, liberal extremists, and I refer not only to the client, but its agency and a city council that should know better.
   The hypocrisy is that if someone in the US put up a billboard calling our Prime Minister ugly (and she photographs poorly), they’d be the same SOBs jumping up and down about decency. Or, how about a billboard saying, ‘Hell Pizza loves terrorism. Screw London.’ See guys, it doesn’t feel very nice, does it? But politically, it’s the same treatment you gave the 43rd President of the .
   Just in case it was me, I asked some liberal friends their opinions. They are identical to mine. Decency is not the sole preserve of liberals or conservatives, or centrists like me.
   If anyone thinks the City Council is corrupt, then they have just received more armament.
   If you are reading this blog, then you are probably sick of advertising agencies operating as though it were 1955. Here is more evidence to support your viewpoint.
   Our cynicism about advertising is justified. If ads like this are meant to grab attention, then they are probably covering up for something. My immediate thought was that the client must have an inferior product. If I discover the agency’s name, I will post it.
While the billboard doesn’t help the image of Wellington, I am told that it is on private land and not the responsibility of the City Council. I apologize for the error above.  
Interesting billboard. I saw one recently promoting PORK. It had a couple next to a barbecue and the headline said "Pork the one you love". I wonder how well they thought it through.  
I got to say, I like the sound of the pork one. Cheeky.  
Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • Life on the back of a business card
  • Spielberg and Zemeckis may have been right
  • Tale of three Trees
  • Cellphones are evil
  • To SAIC: look, sunshine, war’s over, you lost
  • Hokonui 1, Wellington 0
  • Little extras from yours truly
  • Think first, open mouth second
  • We see what we want to see
  • Nanjing buys MG Rover for £60 million
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest