Beyond Branding

Home page
The book
The authors
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog

June 07, 2005

Category Sucks 

The American-made mini-series, Category 6: Day of Destruction, aired on network television over Queen's Birthday weekend. This was so awful that the best bits were cut from a 2000 TV movie called Nowhere to Land. Typical disaster movie: think The Day after Tomorrow with no budget. Think Randy Quaid rather than Dennis Quaid. But when I read my comment below about Arnold Schwarzenegger and immigration not changing the Anglo culture greatly, I thought of this.
   California: English is still the main language, despite centuries of immigration. Liberals and the ACLU haven't managed to get rid of 'In God We Trust'. It may not be merrie olde England because the Constitution was founded on keeping George III and his mates out, but it's 2005 and I'm still wondering why it's a big deal that Tiger Woods has African ancestry or why a Chinese leading man still can't romance a girl in a Hollywood flick. (Chow Yun-fat, you're letting the side down, bro. An action hero who gets no action.)
   But California has a melting-pot image, and in many parts this does hold true. No one bats an eyelid if two men kiss in San Francisco. Or if an Indian American can get rich on Hotmail. However, when you see what Hollywood exports, it's not there.
   Back to the mini-series. Brian Dennehy was in it. And that wiener from that other sitcom. And that girl from Facts of Life. I remember Chandra West, for obvious reasons (that guest spot on Pointman left an impression). There was one black actor. So, for starters, you think you're watching some white show on the WB or Friends. What did the black character do? He was a cameraman. What happened to him? He fell down an elevator shaft (of course, the wiener guy, who was white, saves the day).
   It's been nearly 40 years since Bill Cosby on I Spy and Greg Morris on Mission: Impossible. And yet, the racial mix in these TV series is so far removed from reality and the Californian brand. As to fellas like me—where the heck were the Chinese Americans? We've been there for a long, long time, too. But you can bet that if we were in this mini-series, the action we'd get would not be of the romantic nature. We fight for peace but can't get a piece. Boy, I'd be pissed if Hop Sing on Bonanza was the best Hollywood could do for us.
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link


Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs


    Old Beyond Branding blog entries

    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!

    RSS feed from 2RSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz


    Previous posts

  • New Year, New Zealand
  • June 4, 1989
  • Sweden's tops in nation branding
  • EU discusses fear - well almost
  • The sore loser's column, take two
  • Could this be broadcast media's salvation?
  • Beyond Professionalisation of Communications
  • Farewell to a trailblazer
  • On some more people who do not understand brandin...
  • Fighting the rumourmongers: the task of modern "co...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Webfeed (RSS/ATOM/RDF) registered at

    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites

    Feed Digest