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Beyond Branding is written by members of The Medinge Group

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April 10, 2004

Story of the Decade? 

The more I see of Bakar's and Achbar's The Corporation, the more it feels like the catalyst of the decade.

Unlike No Logo and other stuff emerging from that surprisingly revolutionary country Canada, the corporation's scripts come from a legal scholar Joel Bakan. When he points out the difficulty with democratic constitutions is they apply to governments not the corporation that has become the dominant world power, we should ponder. What comes next we people ask: as Joel develops the idea that the corporation, deemed by law to be a person, has a psychopathic personality, a danger when also wielding so much power.

The trailer of the film of the book is making waves. See the memo of a news Baron (not from CNN): "we paid 3 billion there so that the news is what we say it is." Run with that, and it becomes clear that one of America's national disadvantages is not having a strong public sector broadcaster. Of course this makes the battle in the UK between the BBC and the government all the more intresting. We the people pay you the BBC to keep the airwaves open against the bias of politicians and of corporates. This web's experts could give you for free many concepts and partner links for doing that. Let's hope the new governors know how to pass transparency's grade. Of course you could make my Easter and buy up the tv rights to show The Corporation sooner rather than later. We can be sure that The Corporation is like that Apple's most famous ad of the Orwellian world that an IBM monopoly of computers would bring- only paid for one showing but seen by everyone

Watch this space as the world outside of Canada's prayer that everyone gets a chance to discuss The Constituition of The Corporation.

chris macrae @Amazon,,@Simpol,,@Transparency Maps
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