April 01, 2004
A colleague sent me these excerpts from a 1992 book, Ideas Are Free.
Makes one wonder why Toyota is the world's number two (or number three depending on whom you'd like to believe).
The brand has quietly built itself up, right down to the paternalistic culture. It doesn't shout about its CSR programmes, but cares enough about the environment to put out not one, but two electric–petrol hybrids this year. It's not an obvious choice for us to talk about, but certainly it already has plenty of consumer votes.
My only question is concerning what its record was like between 1933 and 1945 but certainly in the post-war era, Toyota has given us a lot of lessons.
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