For me the point of Beyond-Branding was to provide practical creative blueprints of how to achieve so much more for humanity, rather than feel bound to citing what relatively traditional approaches have yet managed.

So let's go for it:

Attached are 2 wonderful half-brands - Britain's newest superstar looking for a cause- and the greatest cause network I've seen built out of Australia

Links: the cause network's next step is planned as a youth movement , starting with sponsorship from the state of Victoria; and the pop music world's most unusually authentic superstar could do with the exact opposite from the normal pop agent mentoring her next steps

the missing link: how about Aunty, who'll probably miss the time and the moment but could take herself to a whole new place too if she had wanted to action this recent FT comment:
in Financial Times of 4 October 2003: What is at stake is the preservation of a notion of public-service journalism. This is a much less obvious public good now than it was when the BBC was created by John Reith eight decades ago. Yet the principles remain the same. Public-service journalism is primarily concerned with one "output": better informed citizens. In an organisation as rich as the BBC, this could be done by deploying journalists to report on the complexity of the world. The broadcaster could underpin, not seek to replace, democratic politics. It should assume that all power, including political power, can tend to corruption and it should investigate any possible abuses. But it must also do what the British media does not do: recognise that the media has become one of the largest powers in the world, and thus needs investigation itself. In that way lies some hope of trust, even in a cynical world.

I never thought brand architecture could be so potentially interesting when Gary Hamel and I helped coin the term back in 1994 but then the trouble is brand architecture is the least understood creative practice on planet branding - dont you think?realbrands.ppt posted by ..., 11:01 PM  permalink